WeLoan Redesign
Role: Lead Designer / Front-end DeveloperWork: Visual, UX and motion design
Date: 2019 - 2020
WeLoan, or Weilidai, is WeBank's online consumer loan product launched in 2015. And currrently one of the biggest player in the market.
Since its initiation, WeLoan's design hadn’t changed too much. And in August 2019, we decided to do a little make over.


















Data Performance
Offering better user experience is not the only object of design, the interest of the stakeholders must be taken into consider, in this case, is the revenue. The redesign improves the performance of the business in many key aspects.



Continuous Improvements
We continue to make improvements of the design base on analytics.Through analyzing data, we confirmed that most people tend to enter the number by thousand. So we added shortcut buttons...

...the results are satisfied.


Another test we run is to change “Done” to “Make Another”

Also shows promising results.
