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WeLoan Redesign

Role: Lead Designer / Front-end Developer
Work: Visual, UX and motion design
Date: 2019 - 2020

WeLoan, or Weilidai, is WeBank's online consumer loan product launched in 2015. And currrently one of the biggest player in the market.

Since its initiation, WeLoan's design hadn’t changed too much. And in August 2019, we decided to do a little make over.
Home page redesigned, with the touch of animations.

Redesigned loan flow, leading 0.8% improvement in CTR, and generated 2.38 billion yuan more loan balance in the first year.










Redesigned screens

Used Drama and PaintCode to help orchestrating the animations before hand writting them in code.

Used Framer for high-fidelity prototypes on conceptual ideas.


Mascot redesignedMascot redesigned


Data Performance

Offering better user experience is not the only object of design, the interest of the stakeholders must be taken into consider, in this case, is the revenue. 

The redesign improves the performance of the business in many key aspects.


Continuous Improvements

We continue to make improvements of the design base on  analytics.

Through analyzing data, we confirmed that most people tend to enter the number by thousand. So we added shortcut buttons...


...the results are satisfied.


Another test we run is to change “Done” to “Make Another”



Also shows promising results.




this is the end, for now